New Ideas for Web3 Rise: Focus on Core Users and Build a Strong Community

At a recent Web3-themed event, Calanthia Mei, co-founder of a well-known project, delivered a speech on Web3 rise strategies. She quoted Kevin Kelly's perspective, stating that Web3 projects only need 100 true supporters, rather than 1000 ordinary fans. Building a strong core community is more important than having a large number of inactive users.

Mei proposed Web3 incentive measures targeting different user groups to attract early users. These measures include providing a testnet for developers, offering proof of concept for enterprise users, and designing action-based tasks for regular users. These strategies aim to stimulate user interest and engagement.

For Web3 projects that have already entered the mainstream, Mei suggests expanding influence through multiple channels. This includes leveraging social media and opinion leaders for promotion, planning special events, seizing public relations opportunities, and collaborating with authoritative research institutions. These methods can help projects achieve broader dissemination.

In the Web3 space, innovative marketing strategies are becoming increasingly important. Traditional user acquisition methods may no longer be applicable, and projects need to focus more on establishing genuine user connections and providing substantial value. By accurately targeting core user groups and offering them unique participation opportunities, Web3 projects can stand out in a competitive landscape.

The speech was delivered at a two-day event themed around Web3 rise. The event brought together several industry experts to engage in in-depth discussions on core topics such as personal brand building, marketing strategies, community culture cultivation, and user acquisition and retention. This reflects the urgent need and ongoing exploration of sustainable growth strategies within the Web3 industry.